About Our Company

We deliver true results, focusing on strategic decisions and practical actions tailored to our clients' unique reality.

Simmons Financial

At Simmons Financial, we have built our business on the foundation of servicing our community with exclusive retirement plans and insurance options, carving a pathway towards a secure future. We prioritize the time spent getting to know you- your needs, wants, and goals. And it isn’t until those elements are established that we jump into molding a plan built around a successful retirement life. We place an emphasis on protecting your assets that you’ve worked a lifetime to acquire, and ensuring peace of mind as you prepare for the next season of life.

We place our pride in not only servicing the Tampa Bay area, but also service other communities not being confined to the Tampa Bay area.

Russell Simmons

Russell “Bruce” Simmons founded Simmons Financial Guidance Services in 1982 with a genuine desire to help bring the financial goals of his friends, family and community to fruition. The honor of being at the service of his peers has been a driving force in Russell’s life. It was this passion that led him to serve in the US Military. After attending the University of South Florida and the College for Financial Planning, Russell knew that the financial industry was where he needed to be investing his time and efforts. Now, with 39 years of experience in the industry under his belt, Russell’s devotion to serving others has only broadened.

Russell’s professional accomplishments are vast, including being a member of The Independence Excellence Group, Financial Think Tank, and The Financial Planning Association. Additionally, Russell has been a Certified Financial Planner for over 30 years. Russell holds an Insurance Broker license and specializes in Retirement Planning, Family Protection and Annuities but he places his highest pride in treating his clients like family, readily available for whatever they may need. For many families, Russell has been somewhat of a legacy, “passed down” from generation to generation, as he is a trusted professional to those he services. Decades of experience have proven how many people are in need of guidance to maximize the money they have worked so hard to accumulate over their lifetime and also need to be educated of the risks in order to avoid losing it. Thus, Russell steps in to help craft a plan to help work towards their desired results from step A to Z.

Russell is married to Patricia Simmons, and he loves his big family full of kids, grandkids, and even great-grandkids! Russell finds his greatest joy in spending time at his church and serving the Tampa, Florida area through various outreach services.